Authority for agencies · white-label resell
Resell Pillar Authority under your agency’s brand.
You’re an agency. Your clients ask for SEO, content distribution, AI-overview visibility — and the truth is that delivering at category-search scale is impossible at agency staffing levels. You don’t have a publishing network. You don’t want to build one.
Pillar’s agency partner program lets you resell Authority under your brand. Agency margins on the standard tiers; preferred coordination on shared accounts; co-marketing where it makes sense.
Want the institutional view instead? Pillar Authority →
Why this segment picks Pillar.
Agency margins on standard tiers.
Single Market through Full Category — you white-label the engagement and earn agency margin on the recurring billing. Specific margin terms confirmed during partner onboarding.
Preferred coordination on shared accounts.
When your client wants both Studio (for their site) and Authority (for their category presence), your agency stays in the middle of the relationship. Pillar handles delivery; you handle account management.
Light-touch program.
No exclusivity required. No monthly minimums. No long sales cycles to get certified. Submit through the agency partner form; we set up the partner account within 5 business days.
Direct training for your team.
If your agency wants to internalize the framing and the tactics, we run training for partner-agency teams. Your strategists become fluent in Authority vocabulary and methodology, which makes the client conversations easier.
Questions for for agencies (white-label).
What’s the difference between /authority/agencies and /portfolio/agencies?
/authority/agencies (this page) is for agencies reselling Authority as a service to their clients — white-label distribution layer. /portfolio/agencies is for agencies acquiring domains on behalf of clients from Pillar’s portfolio. Different products, different segments, both legitimate.
How does the white-labeling work operationally?
Your client sees an agency-branded engagement. The deliverables, dashboards, reporting all carry your agency’s brand. Pillar operates the publishing network invisibly behind the scenes. The agency relationship is yours; we’re the operational layer beneath.
Can my agency have its own dedicated network properties?
At larger engagement scales (Full Category and above), some agency partners coordinate dedicated network slices for specific verticals. The standard tiers use the shared network.