Pillar Authority · 6-month money-back guarantee
Be the brand search finds. The brand AI cites. The brand your category recommends.
Half a billion readers a month across one of the largest content networks in the Spanish-speaking world. We surround your category with the coverage, citations, and editorial presence that put your brand in front of buyers — and in front of the AI systems writing the answers buyers now read first.
Three movements. Then the receipts.
The pitch lands in three movements. None of them require you to learn the acronyms or to take our word for the assertions. The receipts are public.
1. We publish where your buyers already are.
Real content on real properties, in the right languages, surrounding the categories that matter to you. Editorial coverage on properties Pillar owns and operates — not paid placements, not link-trade schemes, not the offshore content mill the SEO category is racing to the bottom on. Network-published content lives on real sites with real audiences.
2. We optimize for what search actually is now.
AI overviews. ChatGPT. Perplexity. Gemini. Claude. Search is no longer a list of blue links. It’s a synthesis layer. The brand named in the synthesis wins. We already operate at scale on the new front page of search: thousands of network properties producing content the AI engines actually cite, with the structured data, schema markup, and entity-graph discipline that turns coverage into citation.
3. We did it in the hardest place to do it.
Fifteen years operating in time-sensitive, event-driven travel and entertainment — one of the most brutal verticals on the open web, dominated by giants, disrupted constantly by changes in search behavior. Thousands of sites, simultaneously, in categories with the highest stakes and the fastest news cycles. That is the engine now running for our clients.
Four tiers. Six-month money-back guarantee.
We are the only category-search infrastructure operator we know of that guarantees the work in writing. Six months. Or your money back.
- 20 published supporting properties per month
- One language, one regional market
- Editorial coverage on real sites
- Full visibility dashboard
- 6-month money-back guarantee
- 50 published supporting properties per month
- Up to 3 regional markets
- One or two languages
- Full visibility dashboard
- 6-month money-back guarantee
- 100 published supporting properties per month
- Up to 5 regional markets
- Two or three languages
- Product-level competitive exclusivity
- Quarterly editorial review
- 6-month money-back guarantee
- 250+ published supporting properties per month
- All major regional markets
- Three or more languages
- Full-category competitive exclusivity
- Monthly editorial review
- 6-month money-back guarantee
How buying works. Single Market starts immediately as a Stripe subscription — same friction as any SaaS sign-up. Multi-Market, Category-Wide, and Full Category are scoped 1:1 with Brian: a working call, custom terms, contract review, and the right of refusal in both directions. The category exclusivity in Category-Wide and Full Category means we won’t take a second client in the same product space — so the conversation is mutual, not pitched.
Prices shown reflect Spanish-language category engagements (the strongest, most developed market). English-language engagements, multi-language deployments, and forming-market practices (French Africa, Filipino, Indonesian, Portuguese) are scoped to the network economics of each market — custom proposals available.
Why this framing, not the old SEO framing.
The world is shifting from blue-link search to AI-mediated answers. The asset that wins in that world is being the named brand in the answer, not having the highest PageRank score. Whatever happens to traditional link metrics over the next five years, the underlying thing Authority does — getting your brand mentioned, cited, and recommended on real, relevant, high-quality properties at scale across the right languages — is exactly the asset that survives algorithmic change.
That’s why we’ve removed the words “backlinks” and “link building” from how we describe this product. Both are accurate inside a 2014 worldview. Neither describes what actually moves a brand into the answer layer in 2026. Authority is publishing, distribution, and category presence at scale. That framing is what survives the next half-decade of search disruption.
What we’ve done. Where it works.
Authority leans on the receipt that defines Pillar’s operational history.
FanTravel — the anchor.
Fifteen years operating in time-sensitive, event-driven travel and entertainment. One of the hardest English-language verticals on the open web, dominated by Booking, Expedia, TripAdvisor, Kayak, and a constellation of well-funded incumbents. Pillar built and operated competitive infrastructure inside that category — at scale, across thousands of sites simultaneously, in the language where everyone else is also competing. That’s the engine we now run for Authority clients.
The Spanish finance pair — CreditoBueno + CriptoPesos.
Spanish-language finance is one of the most rapidly growing categories on the open web — consumer credit, neobanking, crypto, fintech, all surging across LATAM and US Hispanic markets simultaneously. CreditoBueno.com and CriptoPesos.com demonstrate the Authority engine deployed in a financial vertical in a non-English language.
Who Authority is for.
Companies that already have a site they like but can’t get found. Brands losing traffic to AI overviews. Multi-market brands needing regional category presence. DTC ecommerce brands with conversion-led pitch potential. Agencies reselling white-label.
Authority for ecommerce → For founders → For agencies (white-label) → For enterprise →
Start the conversation.
Tell us the category, the markets, the languages, and the time horizon. We’ll come back with a tier recommendation, a target query cluster locked at kickoff, and the six-month guarantee in writing.
Frequently asked questions about Pillar Authority.
What does the 6-month money-back guarantee actually cover?
At kickoff we lock the target query cluster and the agreed measurable progress markers for your category — coverage volume, search visibility, citation share in AI overviews, competitor benchmarks. If we don’t deliver against those markers at the six-month checkpoint, you get your money back. The terms are specific and in the contract, not weasel language. Most operators in this space don’t offer guarantees; the few that do put fine print around them. Ours doesn’t.
What does ‘supporting network property’ mean?
A published article or page on one of Pillar’s 100,000+ owned-and-operated properties, in a language and region that matches your category targeting, surrounding your brand or product with editorial coverage. Real content on a real site with a real audience. We don’t use the words ‘backlink’ or ‘link’ because the framing is obsolete — what works in AI-era search is being the brand named in the synthesis, which requires real coverage, real citations, real recommendations across a network the AI engines treat as authoritative.
How is this different from buying backlinks or link building?
Buying links is paying for a link insertion on a site you don’t own. It’s a one-time transaction with no editorial context. Authority is paying for ongoing editorial coverage on sites Pillar owns and operates — coverage with real context, real audiences, and real compounding presence across the publishing network. The two products live in different categories. We don’t sell the former. The category exclusivity terms on Category-Wide and Full Category prevent us from selling the latter to your direct competitors.
How do you handle category exclusivity?
Single Market and Multi-Market are shared inventory — we can serve multiple non-competing brands in the same broad category. Category-Wide ($10K) gives you product-level exclusivity (no direct product competitor) for a 12-month term. Full Category ($25K+) gives you full-category exclusivity (no competitor in your defined category) for a 12-month term. The exclusivity scope is locked in writing at kickoff.
What languages can you publish in?
Spanish at full scale, English at full scale, French at near-full scale (launching in v1 of the rebuild). Portuguese, Filipino/Tagalog, Swahili, Indonesian, Javanese are next launches with inventory bases ranging from 16 to 236 domains and growing. For category engagements in a language not currently a launch language, we scope the timeline to inventory readiness and translation capacity in that market.
How long until I see results?
Coverage shipments begin in month one. The structural change in your category position takes 3-6 months at Single Market scale, 6-12 months at Multi-Market, 12-18 months at Category-Wide to overtake a regional leader, and 18-24 months at Full Category to saturate the category and compound past it. The six-month guarantee is the formal commitment to measurable progress; the structural payoff continues compounding well beyond month six.
Can I see the network properties before I sign?
Yes — once we’ve confirmed category scope and exclusivity, you see the property list that will be deployed against your category. Pillar holds the network as proprietary inventory (it’s the moat), so the property list is shared under NDA during the scoping conversation. The library at /portfolio shows a public subset of the inventory.
How is Authority different from Studio and Institute?
Studio builds the site you own. Authority is the distribution layer surrounding your category at scale. Institute is engagement at institutional scale — foundations, family offices, governments, multilaterals, deploying Pillar’s infrastructure toward regional or program-wide impact. Same infrastructure underneath; three buyer types, three engagement structures.